Last week, sitting with our brilliant new friends at Fever PR, we were talking about how I could build a louder personal brand. Then I heard myself say: “I just don’t want people to think I’m egotistical.” The second it left my mouth, I wanted to grab it and shove it back in. Because there it was: a stupid little case of imposter syndrome. It’s a reflex I suspect plenty of women will have experienced in their lifetimes. Because, let me be honest, there is something faintly ho

I’ve seen it in the HoldCos. The moment when they promise clients a beautifully integrated team across media, creative, PR, data and everything in between, they’re not lying. The people in that pitch room genuinely believe it. And then Monday arrives. Unproductive WIP’s are scheduled. Media goes back to owning all the insights. Creative goes back to a consumer truth found off the internet. PR gets invited once the idea is already baked. Research sits in a different budget all

Clients spend good money and are known to explore new agency partnerships in search for better strategic thinking. So if you help to create better strategic conditions, you’re going to get greater value. So if your strategist is any good, here are four ways to extract more from their brain: 1. Give their curiosity somewhere to go. Ask: “Have you read anything interesting recently about [insert the problem currently keeping you awake here]?” Curiosity is contagious. Give a s