Casey Greig
Casey Greig is Partner and Head of Strategy at Audience Group, with almost 20 years of experience across media, publishing, agencies and research consultancies. Known for translating complexity into clarity, she combines evidence, critical thinking and commercial pragmatism to uncover insights and growth opportunities for brands.Â
Her career spans Southern Cross Austereo, Nova Entertainment, Bauer Media, The Lab Insight & Strategy and Publicis Groupe. Casey has led Australian-first research into advertising attention, contributed to industry measurement initiatives and worked on campaigns influencing legislative reform.Â
Who We Are
Audience Group
Audience Group is an independent Australian media agency helping ambitious brands make smarter, evidence-based advertising decisions.
Â
Combining human intelligence with advanced technology, its specialists in media strategy, planning and buying, audience intelligence, SEO, measurement and trading uncover opportunities that create business value beyond advertising alone.
Â
Audience Group helps build brands that are easier for people to remember and machines to recommend, find greater value from media investment, and understand what is genuinely driving commercial outcomes. As an owner-led independent, senior decision-makers stay close to clients, the work and the outcomes they are accountable for.
[Pictured: The five agency partners. Casey Greig, James McDonald, Angela Rogers, Aimee Gossage and Tom Evans]